Insights on Marketing
The New Rules of Choosing a Domain Name
by Mark Henricks
Over the past decade, the number of domain names registered globally has nearly doubled…
0 comments | posted 5 years ago under Marketing, New BusinessesHow I Did It: Turned Customers Into Marketers
by Dave Munson, Founder and CEO, Saddleback Leather, Fort Worth, Texas
For my first seven years in business, I didn’t spend a dime on advertising.…
1 comments | posted 5 years ago under Marketing6 Ways to Use ‘Google My Business’ to Attract More Customers
by Rebecca McReynolds
You should know by now that showing up high in Google search results will greatly…
0 comments | posted 5 years ago under MarketingAnswer Calls Like a Pro—and Make Customers Happier, More Loyal
by Rebecca McReynolds
Answering the phone is often the first interaction you or your staff will have…
0 comments | posted 5 years ago under MarketingHow I Did It: Attracted 100,000 Facebook Followers
by Danielle Roberts, co-founder of Boomer Benefits Inc., Forth Worth, Texas
As an insurance agency that specializes in selling Medicare Advantage plans to seniors, we…
2 comments | posted 5 years ago under MarketingHow to Build a Customer Referral Program—And Supercharge Sales
by Rebecca McReynolds
Your best lead generation tool is likely the people who already buy your products…
0 comments | posted 5 years ago under MarketingBusiness Owner Roundup: #1 Thing I Wish I’d Known When Starting My Business
by Kelly Spors
Hindsight is a powerful thing—especially when you can use it going forward. Business…
1 comments | posted 5 years ago under MarketingBusiness Owners Tell: How I Stand Out From Major Competitors
by Kelly Spors
Nearly every small business owner today has to worry about competition from larger competitors—whether it’s…
0 comments | posted 6 years ago under Marketing, New Businesses