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Insights on Sales

How I Did It: Grew Our Business By Offering Subscriptions

by Kelly Van Arsdale, Co-founder, Spinnaker Chocolate, Seattle

When somebody walks into the Spinnaker Chocolate retail store in Seattle, it’s easy to make…

0 comments | posted 3 months ago under Sales
Business owner using laptop to log sales

Business Owner Roundup: What Strategy Has Helped Increase Your Sales the Most?

by Kelly Spors

Business owners try lots of different strategies to increase sales, but which ones actually work?…

0 comments | posted 4 months ago under Sales
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How I Did It: Improved Our Customer Experience With a CRM

by Mark Wallace, Co-Founder, Parlor Custom Skis and Boards, East Boston, Massachusetts

When Parlor Custom Skis and Boards first opened in 2013 with just 25 pairs of…

2 comments | posted 4 months ago under Sales
Customer getting order handed to him in his car

3 Retail Trends to Adopt This Holiday Season

by Ellen Uzelac

How consumers shop has evolved significantly over the past two years, and independent retailers need…

1 comments | posted 8 months ago under Sales
Customer service employee on headset

Business Owner Roundup: What's Your Most Successful Customer Service Practice?

by Kelly Spors

For a small company, exceptional customer service isn’t optional—you must have it if you want…

1 comments | posted 12 months ago under Sales

How I Did It: Started an Online Business

by Marissa Rizzuto, founder, I Love My Pet More Than You, New York City

Before the pandemic, I had started selling my line of fashion-forward merchandise for pet lovers…

2 comments | posted 1 year ago under New Businesses, Sales

How I Did It: Redesigned Our Customer Experience During the Pandemic

by June Wilcox, owner, M. Judson Booksellers, Greenville, South Carolina

As an independent bookstore that relied heavily on foot traffic from tourists and business travelers…

0 comments | posted 1 year ago under Sales

How I Did It: Got 100K New Customers in a Year

by Helen Hall, founder of Blender Bombs, Mount Pleasant, South Carolina

When I first started making Blender Bombs—compact balls of nuts, seeds and seasoning that can…

1 comments | posted 1 year ago under New Businesses, Sales