Insights on Sales
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How I Did It: Improved Our Customer Experience With a CRM
by Mark Wallace, Co-Founder, Parlor Custom Skis and Boards, East Boston, Massachusetts
When Parlor Custom Skis and Boards first opened in 2013 with just 25 pairs of…
2 comments | posted 2 years ago under Sales![Customer getting order handed to him in his car](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2021/10/27090828/3-retail-trends-to-adopt-this-holiday-season_300x171.jpg)
3 Retail Trends to Adopt This Holiday Season
by Ellen Uzelac
How consumers shop has evolved significantly over the past two years, and independent retailers need…
1 comments | posted 3 years ago under Sales![Customer service employee on headset](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2021/06/22141720/what-is-your-most-successful-customer-service-practice_300x171.jpg)
Business Owner Roundup: What's Your Most Successful Customer Service Practice?
by Kelly Spors
For a small company, exceptional customer service isn’t optional—you must have it if you want…
1 comments | posted 3 years ago under Sales![](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2021/05/26133109/how-i-did-it-started-selling-my-products-online_300x171.jpg)
How I Did It: Started an Online Business
by Marissa Rizzuto, founder, I Love My Pet More Than You, New York City
Before the pandemic, I had started selling my line of fashion-forward merchandise for pet lovers…
2 comments | posted 3 years ago under New Businesses, Sales![](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2021/01/25135003/how-i-did-it-redesigning-customer-experience-during-a-pandemic_300x171.jpg)
How I Did It: Redesigned Our Customer Experience During the Pandemic
by June Wilcox, owner, M. Judson Booksellers, Greenville, South Carolina
As an independent bookstore that relied heavily on foot traffic from tourists and business travelers…
0 comments | posted 3 years ago under Sales![](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2020/12/30122848/how-i-did-it-generated-100K-new-customers-in-one-year_300x171.jpg)
How I Did It: Got 100K New Customers in a Year
by Helen Hall, founder of Blender Bombs, Mount Pleasant, South Carolina
When I first started making Blender Bombs—compact balls of nuts, seeds and seasoning that can…
1 comments | posted 4 years ago under New Businesses, Sales![](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2020/11/27173709/how-i-did-it-pivoted-for-the-holiday-season_300x171.jpg)
How I Did It: Pivoted My Business For the Holiday Season
by Jason Savino, owner and CEO, Potions In Motion, Boca Raton, Florida
The holiday season is generally the busiest time of year for my catering business,…
1 comments | posted 4 years ago under Management, Sales![Person using credit card for mobile ecommerce](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2020/11/27163841/5-tips-to-ensure-your-site-is-mobile-commerce-ready_300x171-1.jpg)
5 Tips to Optimize Your Website For Mobile Ecommerce
by Richard Sine
Even when shopping from home, your customers are more likely than ever to be using…
0 comments | posted 4 years ago under Sales, Technology