Insights on Marketing
6 Ideas for Showing Customers Appreciation This Holiday Season
by Ellen Uzelac
The holiday season is prime time to show gratitude to your loyal customers—and technology can…
0 comments | posted 5 days ago under Marketing
How I Did It: Created TikTok Videos to Reach New Audiences
by Robin Brackbill, founder, Fabby-Do Creativity-Crafts Café, Doylestown, Pennsylvania
As a former preschool teacher and designer for a large arts and crafts company, my…
0 comments | posted 1 month ago under Marketing
How I Did It: Used Limited-Edition Product Drops to Generate Buzz
by Kira Karmazin, founder and CEO, KiraGrace, San Diego
Back in 2013, I decided to leave my fashion merchandising career to build KiraGrace, a…
0 comments | posted 2 months ago under Marketing
3 Ways Video Can Reel In Customers to Your Local Business
by Kelly Spors
Many online businesses use video to engage prospects and customers. But it can also be…
0 comments | posted 3 months ago under Marketing
How I Did It: Generated Online Reviews to Grow Our Business
by Meaghan Thomas, co-owner and president, Pinch Spice Market, Louisville, Kentucky
When I met my life partner, Thomas McGee, in 2014, he was an organic spice…
0 comments | posted 4 months ago under Marketing
4 Easy SEO Tips to Reel in Traffic to Your Business
by Kelly Spors
Appearing near the top of organic search-engine results is one of the most effective— and…
0 comments | posted 5 months ago under Marketing
Business Owner Roundup: How Do You Differentiate Your Business From Competitors?
by Kelly Spors
Small businesses may seem at a disadvantage when it comes to competing against larger companies…
0 comments | posted 5 months ago under Marketing
Why Local Businesses Need a Customer Loyalty Program—4 Tips
by Margie Zable Fisher
Creating loyal, repeat customers is a goal every small business owner should have. After all,…
0 comments | posted 7 months ago under Marketing