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Insights on Marketing

A business owner talking with her customer in store

Why Local Businesses Need a Customer Loyalty Program—4 Tips

by Margie Zable Fisher

Creating loyal, repeat customers is a goal every small business owner should have. After all,…

0 comments | posted 2 months ago under Marketing
Kim Hehir, co-founder and president of Brutus Broth

How I Did It: Grew Sales With Micro-Influencer Marketing

by Kim Hehir, co-founder and president of Brutus Broth, Owings, Maryland

When my sister and I launched our dog food company Brutus Broth in 2018, I…

0 comments | posted 2 months ago under Marketing
Spectrum Business - Switch to the top performing internet provider - Connect Today
Woman using remote control to watch TV

How to Make TV Advertising Work for Small Business

by Ellen Uzelac

Small business owners often don’t see TV advertising as a good fit for their needs,…

0 comments | posted 3 months ago under Marketing

How I Did It: Used Live Video to Increase Sales

by Steve Moriarty, president, Moriarty's Gem Art, Crown Point, Indiana

Up until two years ago, my custom jewelry business had a modest social media presence…

1 comments | posted 5 months ago under Marketing
Business owner making video for social media

5 Ways To Make your Business' Social Media More Effective

by Ellen Uzelac

Most small businesses use social media to some degree. But just having, say, a business…

0 comments | posted 6 months ago under Marketing
Customer leaving online review on smartphone

How to Encourage Positive Customer Reviews for Your Business

by Margie Zable Fisher

Having positive customer reviews is important for pretty much every business today, but especially for…

0 comments | posted 8 months ago under Marketing, New Businesses
Customer leaving business review on smartphone

Business Owner Roundup: What's Been Your Most Effective Marketing Tactic in 2021?

by Kelly Spors

With so much going on in the world recently, marketing—both to consumers and business owners—has…

0 comments | posted 9 months ago under Marketing
Business recording video for influencer marketing

Influencer Marketing for Small Business: How to Make It Successful

by Margie Zable Fisher

Influencer marketing—relying on people who have built a large online presence (“influencers”) to market a…

1 comments | posted 10 months ago under Marketing