Insights on Marketing
Business Owner Roundup: Holiday Marketing Ideas That Boost Customer Engagement
by Kelly Spors
Whether you own a retail business or not, the holidays can be a great time…
0 comments | posted 4 weeks ago under Marketing
5 Tips for Using Video to Engage and Win Customers
by Ellen Uzelac
Research shows that using video to engage prospective customers—and existing ones—is highly effective. However, small…
0 comments | posted 2 months ago under Marketing
3 Tips for Building a Winning Customer Contact Strategy
by Kelly Sports
Businesses today have to think about customer communications like they do any other marketing and…
0 comments | posted 4 months ago under Marketing
Business Owner Roundup: How Do You Show Loyal Customers Appreciation?
by Kelly Spors
You can’t expect customers will become loyal just because your business exists. You have to…
0 comments | posted 4 months ago under Marketing
How I Did It: Turned Early Customers Into Brand Ambassadors
by Lilian Chen, co-founder and chief operating officer, Bar None Games, New York City
When our startup, Bar None Games, launched in 2020, we knew we had built something…
0 comments | posted 5 months ago under Marketing
Business Owner Roundup: What’s Your Most Successful Marketing Tactic?
by Kelly Spors
The world of small business marketing is constantly evolving, and the way businesses practice it…
0 comments | posted 6 months ago under Marketing
5 Smart Ways to Drive More Traffic to Your Online Store
by Richard Sine
It’s easier than ever to start an ecommerce business, but with about 2.5 million online…
0 comments | posted 8 months ago under Marketing
How I Did It: Use QR Codes to Take Our Customer Experience to New Heights
by Trevor Martin, Co-Owner and CEO, Noms, Tempe, Arizona
When starting my family-owned corporate gifting company in 2015, I knew we had a terrific…
0 comments | posted 9 months ago under Marketing