Insights on Marketing
How to Encourage Positive Customer Reviews for Your Business
by Margie Zable Fisher
Having positive customer reviews is important for pretty much every business today, but especially for…
0 comments | posted 1 month ago under Marketing, New Businesses
Business Owner Roundup: What's Been Your Most Effective Marketing Tactic in 2021?
by Kelly Spors
With so much going on in the world recently, marketing—both to consumers and business owners—has…
0 comments | posted 2 months ago under Marketing
Influencer Marketing for Small Business: How to Make It Successful
by Margie Zable Fisher
Influencer marketing—relying on people who have built a large online presence (“influencers”) to market a…
1 comments | posted 3 months ago under Marketing
6 Tips to Make Your Business Website Design More Useful—and Win Customers
by Margie Zable Fisher
Whether you’re building a new business website—or refreshing an existing one—you should always be thinking…
0 comments | posted 4 months ago under Marketing
Business Owner Roundup: How Do You Create Repeat Customers?
by Kelly Spors
Every business wants to win new customers, but realistically, it’s far easier and more profitable…
2 comments | posted 7 months ago under Marketing
Is Clubhouse the Right Social Network For Your Business?
by Ellen Uzelac
Clubhouse—an audio-only social media app—is emerging as a big trend in online professional networking. But…
0 comments | posted 7 months ago under Marketing
How I Did It: Built a Successful Customer Referral Program
by Arash Fayz, co-founder and executive director, LA Tutors 123, Beverly Hills, California
We started our test preparation and tutoring company more than a decade ago to provide…
1 comments | posted 8 months ago under Marketing
Starting a Business? 6 Free and Low-Budget Marketing Ideas to Kickstart Sales
by Margie Zable Fisher
Ever heard the phrase, “Nothing happens until a sale is made?” Thomas Watson Sr., chairman…
3 comments | posted 9 months ago under Marketing, New Businesses