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Insights on Marketing

Holiday gifts lined up to send to customers to show appreciation

6 Ideas for Showing Customers Appreciation This Holiday Season

by Ellen Uzelac

The holiday season is prime time to show gratitude to your loyal customers—and technology can…

0 comments | posted 5 days ago under Marketing
Robin Brackbill, founder and owner of Fabby-Do Creativity-Crafts Café

How I Did It: Created TikTok Videos to Reach New Audiences

by Robin Brackbill, founder, Fabby-Do Creativity-Crafts Café, Doylestown, Pennsylvania

As a former preschool teacher and designer for a large arts and crafts company, my…

0 comments | posted 1 month ago under Marketing
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Kira Karmazin, founder and CEO of KiraGrace

How I Did It: Used Limited-Edition Product Drops to Generate Buzz

by Kira Karmazin, founder and CEO, KiraGrace, San Diego

Back in 2013, I decided to leave my fashion merchandising career to build KiraGrace, a…

0 comments | posted 2 months ago under Marketing
Customers at a bar/restaurant cheering while watching sporting event on TV

3 Ways Video Can Reel In Customers to Your Local Business

by Kelly Spors

Many online businesses use video to engage prospects and customers. But it can also be…

0 comments | posted 3 months ago under Marketing
Meaghan Thomas, co-owner and president of Pinch Spice Market

How I Did It: Generated Online Reviews to Grow Our Business

by Meaghan Thomas, co-owner and president, Pinch Spice Market, Louisville, Kentucky

When I met my life partner, Thomas McGee, in 2014, he was an organic spice…

0 comments | posted 4 months ago under Marketing
Close up photo of Google search engine box

4 Easy SEO Tips to Reel in Traffic to Your Business

by Kelly Spors

Appearing near the top of organic search-engine results is one of the most effective— and…

0 comments | posted 5 months ago under Marketing
Small business owner on phone and laptop

Business Owner Roundup: How Do You Differentiate Your Business From Competitors?

by Kelly Spors

Small businesses may seem at a disadvantage when it comes to competing against larger companies…

0 comments | posted 5 months ago under Marketing
A business owner talking with her customer in store

Why Local Businesses Need a Customer Loyalty Program—4 Tips

by Margie Zable Fisher

Creating loyal, repeat customers is a goal every small business owner should have. After all,…

0 comments | posted 7 months ago under Marketing