Insights on Marketing
![Small business owner talking on mobile phone in store around holiday season](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2023/11/01103909/business-owner-roundup-how-will-you-engage-customers-this-holiday-season_300x171.jpg)
Business Owner Roundup: Holiday Marketing Ideas That Boost Customer Engagement
by Kelly Spors
Whether you own a retail business or not, the holidays can be a great time…
0 comments | posted 9 months ago under Marketing![](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2023/09/29181429/5-tips-for-using-video-to-engage-and-win-customers_300x171.jpg)
5 Tips for Using Video to Engage and Win Customers
by Ellen Uzelac
Research shows that using video to engage prospective customers—and existing ones—is highly effective. However, small…
0 comments | posted 10 months ago under Marketing![Business communicating with customer over chatbot](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2023/07/31150322/3-tips-for-building-a-winning-customer-contact-strategy_300x171.jpg)
3 Tips for Building a Winning Customer Contact Strategy
by Kelly Sports
Businesses today have to think about customer communications like they do any other marketing and…
0 comments | posted 12 months ago under Marketing![Customer opening appreciation gift and thank-you note from business](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2023/07/31150307/business-owner-roundup-how-do-you-show-loyal-customers-appreciation_300x171.jpg)
Business Owner Roundup: How Do You Show Loyal Customers Appreciation?
by Kelly Spors
You can’t expect customers will become loyal just because your business exists. You have to…
0 comments | posted 12 months ago under Marketing![Lilian Chen, co-founder and chief operating officer of Bar None Games](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2023/06/27190340/how-i-did-it-turned-early-customers-into-brand-ambassadors_300x171.jpg)
How I Did It: Turned Early Customers Into Brand Ambassadors
by Lilian Chen, co-founder and chief operating officer, Bar None Games, New York City
When our startup, Bar None Games, launched in 2020, we knew we had built something…
0 comments | posted 1 year ago under Marketing![](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2023/05/25160215/what-your-most-successful-marketing-tactic_300x171.jpg)
Business Owner Roundup: What’s Your Most Successful Marketing Tactic?
by Kelly Spors
The world of small business marketing is constantly evolving, and the way businesses practice it…
0 comments | posted 1 year ago under Marketing![Woman looking into her mobile phone and talking](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2023/03/28082824/5-smart-ways-to-drive-more-traffic-to-your-ecommerce-site_300x171.jpg)
5 Smart Ways to Drive More Traffic to Your Online Store
by Richard Sine
It’s easier than ever to start an ecommerce business, but with about 2.5 million online…
0 comments | posted 1 year ago under Marketing![Trevor Martin, co-owner and CEO of Noms, a corporate gifting company based in Tempe, Arizona](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2023/02/27145817/How-I-Did-It-use-qr-codes-to-take-our-customer-experience-to-new-heights_300x171.jpg)
How I Did It: Use QR Codes to Take Our Customer Experience to New Heights
by Trevor Martin, Co-Owner and CEO, Noms, Tempe, Arizona
When starting my family-owned corporate gifting company in 2015, I knew we had a terrific…
0 comments | posted 1 year ago under Marketing