Insights on Marketing
Why Local Businesses Need a Customer Loyalty Program—4 Tips
by Margie Zable Fisher
Creating loyal, repeat customers is a goal every small business owner should have. After all,…
0 comments | posted 2 months ago under Marketing
How I Did It: Grew Sales With Micro-Influencer Marketing
by Kim Hehir, co-founder and president of Brutus Broth, Owings, Maryland
When my sister and I launched our dog food company Brutus Broth in 2018, I…
0 comments | posted 2 months ago under Marketing
How to Make TV Advertising Work for Small Business
by Ellen Uzelac
Small business owners often don’t see TV advertising as a good fit for their needs,…
0 comments | posted 3 months ago under Marketing
How I Did It: Used Live Video to Increase Sales
by Steve Moriarty, president, Moriarty's Gem Art, Crown Point, Indiana
Up until two years ago, my custom jewelry business had a modest social media presence…
1 comments | posted 5 months ago under Marketing
5 Ways To Make your Business' Social Media More Effective
by Ellen Uzelac
Most small businesses use social media to some degree. But just having, say, a business…
0 comments | posted 6 months ago under Marketing
How to Encourage Positive Customer Reviews for Your Business
by Margie Zable Fisher
Having positive customer reviews is important for pretty much every business today, but especially for…
0 comments | posted 8 months ago under Marketing, New Businesses
Business Owner Roundup: What's Been Your Most Effective Marketing Tactic in 2021?
by Kelly Spors
With so much going on in the world recently, marketing—both to consumers and business owners—has…
0 comments | posted 9 months ago under Marketing
Influencer Marketing for Small Business: How to Make It Successful
by Margie Zable Fisher
Influencer marketing—relying on people who have built a large online presence (“influencers”) to market a…
1 comments | posted 10 months ago under Marketing