Insights on Marketing
![Meaghan Thomas, co-owner and president of Pinch Spice Market](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2022/07/26161234/how-i-did-it-generated-online-reviews-to-grow-our-business_300x171.jpg)
How I Did It: Generated Online Reviews to Grow Our Business
by Meaghan Thomas, co-owner and president, Pinch Spice Market, Louisville, Kentucky
When I met my life partner, Thomas McGee, in 2014, he was an organic spice…
0 comments | posted 2 years ago under Marketing![Close up photo of Google search engine box](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2022/06/29100647/4-easy-seo-tips-to-reel-in-traffic-to-your-business_300x171.jpg)
4 Easy SEO Tips to Reel in Traffic to Your Business
by Kelly Spors
Appearing near the top of organic search-engine results is one of the most effective— and…
0 comments | posted 2 years ago under Marketing![Small business owner on phone and laptop](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2022/06/29100652/how-do-you-differentiate-your-business-from-competitors_300x171.jpg)
Business Owner Roundup: How Do You Differentiate Your Business From Competitors?
by Kelly Spors
Small businesses may seem at a disadvantage when it comes to competing against larger companies…
0 comments | posted 2 years ago under Marketing![A business owner talking with her customer in store](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2022/04/29102736/why-local-businesses-need-a-customer-loyalty-program_300x171.jpg)
Why Local Businesses Need a Customer Loyalty Program—4 Tips
by Margie Zable Fisher
Creating loyal, repeat customers is a goal every small business owner should have. After all,…
0 comments | posted 2 years ago under Marketing![Kim Hehir, co-founder and president of Brutus Broth](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2022/04/29102742/how-i-did-it-grew-sales-with-micro-influencer-marketing_300x171.jpg)
How I Did It: Grew Sales With Micro-Influencer Marketing
by Kim Hehir, co-founder and president of Brutus Broth, Owings, Maryland
When my sister and I launched our dog food company Brutus Broth in 2018, I…
0 comments | posted 2 years ago under Marketing![Woman using remote control to watch TV](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2022/03/28113034/why-tv-advertising-can-be-a-big-opportunity-for-small-business_300x171.jpg)
How to Make TV Advertising Work for Small Business
by Ellen Uzelac
Small business owners often don’t see TV advertising as a good fit for their needs,…
0 comments | posted 2 years ago under Marketing![](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2022/01/28122141/how-i-did-it-used-live-video-to-increase-sales_300x171.jpg)
How I Did It: Used Live Video to Increase Sales
by Steve Moriarty, president, Moriarty's Gem Art, Crown Point, Indiana
Up until two years ago, my custom jewelry business had a modest social media presence…
1 comments | posted 2 years ago under Marketing![Business owner making video for social media](https://cdn.spectrumbusinessinsights.com/wp-content/uploads/2021/12/28144044/5-ways-to-make-your-companys-social-media-more-effective_300x171.jpg)
5 Ways To Make your Business' Social Media More Effective
by Ellen Uzelac
Most small businesses use social media to some degree. But just having, say, a business…
0 comments | posted 3 years ago under Marketing