Insights on Marketing
How I Did It: Generated Online Reviews to Grow Our Business
by Meaghan Thomas, co-owner and president, Pinch Spice Market, Louisville, Kentucky
When I met my life partner, Thomas McGee, in 2014, he was an organic spice…
0 comments | posted 2 years ago under Marketing
4 Easy SEO Tips to Reel in Traffic to Your Business
by Kelly Spors
Appearing near the top of organic search-engine results is one of the most effective— and…
0 comments | posted 2 years ago under Marketing
Business Owner Roundup: How Do You Differentiate Your Business From Competitors?
by Kelly Spors
Small businesses may seem at a disadvantage when it comes to competing against larger companies…
0 comments | posted 2 years ago under Marketing
Why Local Businesses Need a Customer Loyalty Program—4 Tips
by Margie Zable Fisher
Creating loyal, repeat customers is a goal every small business owner should have. After all,…
0 comments | posted 2 years ago under Marketing
How I Did It: Grew Sales With Micro-Influencer Marketing
by Kim Hehir, co-founder and president of Brutus Broth, Owings, Maryland
When my sister and I launched our dog food company Brutus Broth in 2018, I…
0 comments | posted 2 years ago under Marketing
How to Make TV Advertising Work for Small Business
by Ellen Uzelac
Small business owners often don’t see TV advertising as a good fit for their needs,…
0 comments | posted 2 years ago under Marketing
How I Did It: Used Live Video to Increase Sales
by Steve Moriarty, president, Moriarty's Gem Art, Crown Point, Indiana
Up until two years ago, my custom jewelry business had a modest social media presence…
1 comments | posted 2 years ago under Marketing
5 Ways To Make your Business' Social Media More Effective
by Ellen Uzelac
Most small businesses use social media to some degree. But just having, say, a business…
0 comments | posted 2 years ago under Marketing