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Insights on Marketing

Business recording video for influencer marketing

Influencer Marketing for Small Business: How to Make It Successful

by Margie Zable Fisher

Influencer marketing—relying on people who have built a large online presence (“influencers”) to market a…

1 comments | posted 1 year ago under Marketing
Female employee looking at computer screen

6 Tips to Make Your Business Website Design More Useful—and Win Customers

by Margie Zable Fisher

Whether you’re building a new business website—or refreshing an existing one—you should always be thinking…

0 comments | posted 2 years ago under Marketing
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Small business owner interacting with customer

Business Owner Roundup: How Do You Create Repeat Customers?

by Kelly Spors

Every business wants to win new customers, but realistically, it’s far easier and more profitable…

2 comments | posted 2 years ago under Marketing
Business owner networking online

Is Clubhouse the Right Social Network For Your Business?

by Ellen Uzelac

Clubhouse—an audio-only social media app—is emerging as a big trend in online professional networking. But…

0 comments | posted 2 years ago under Marketing

How I Did It: Built a Successful Customer Referral Program

by Arash Fayz, co-founder and executive director, LA Tutors 123, Beverly Hills, California

We started our test preparation and tutoring company more than a decade ago to provide…

1 comments | posted 2 years ago under Marketing
Business owner videotaping herself for low-budget marketing

Starting a Business? 6 Free and Low-Budget Marketing Ideas to Kickstart Sales

by Margie Zable Fisher

Ever heard the phrase, “Nothing happens until a sale is made?” Thomas Watson Sr., chairman…

3 comments | posted 2 years ago under Marketing, New Businesses
Business owner writing thank-you card to customer over holiday season

5 Unique Ways to Thank Customers This Holiday Season

by Margie Zable Fisher

No matter what type of business you’re in, the holiday season is an important time…

0 comments | posted 2 years ago under Marketing
Business owners preparing store for Small Business Saturday

How to Make Small Business Saturday a (Virtual) Success

by Rebecca McReynolds

Independent retailers have faced a lot of uncertainty this year, but there’s one thing…

0 comments | posted 2 years ago under Marketing