Insights on Marketing
Influencer Marketing for Small Business: How to Make It Successful
by Margie Zable Fisher
Influencer marketing—relying on people who have built a large online presence (“influencers”) to market a…
1 comments | posted 1 year ago under Marketing
6 Tips to Make Your Business Website Design More Useful—and Win Customers
by Margie Zable Fisher
Whether you’re building a new business website—or refreshing an existing one—you should always be thinking…
0 comments | posted 2 years ago under Marketing
Business Owner Roundup: How Do You Create Repeat Customers?
by Kelly Spors
Every business wants to win new customers, but realistically, it’s far easier and more profitable…
2 comments | posted 2 years ago under Marketing
Is Clubhouse the Right Social Network For Your Business?
by Ellen Uzelac
Clubhouse—an audio-only social media app—is emerging as a big trend in online professional networking. But…
0 comments | posted 2 years ago under Marketing
How I Did It: Built a Successful Customer Referral Program
by Arash Fayz, co-founder and executive director, LA Tutors 123, Beverly Hills, California
We started our test preparation and tutoring company more than a decade ago to provide…
1 comments | posted 2 years ago under Marketing
Starting a Business? 6 Free and Low-Budget Marketing Ideas to Kickstart Sales
by Margie Zable Fisher
Ever heard the phrase, “Nothing happens until a sale is made?” Thomas Watson Sr., chairman…
3 comments | posted 2 years ago under Marketing, New Businesses
5 Unique Ways to Thank Customers This Holiday Season
by Margie Zable Fisher
No matter what type of business you’re in, the holiday season is an important time…
0 comments | posted 2 years ago under Marketing
How to Make Small Business Saturday a (Virtual) Success
by Rebecca McReynolds
Independent retailers have faced a lot of uncertainty this year, but there’s one thing…
0 comments | posted 2 years ago under Marketing